Top 5 Beauty Retail Apps on iOS in Russia for Q4 2024

In the fourth quarter of 2024, the top beauty retail apps on iOS in Russia showcased varied performance trends. These insights, derived from Sensor Tower data, reveal the dynamics of user engagement and app popularity.

ЛЭТУАЛЬ: косметика, парфюмерия experienced significant growth in weekly downloads, starting at around 28.5K in early October and peaking at 115K towards late November. Active users increased from approximately 702K to over 1.5M by early December, indicating strong user engagement.

For Gold Apple: beauty store, downloads consistently climbed, reaching about 73K by the end of December. Active users also saw an upward trend, from 1.99M in early October to a peak of 2.44M by late December, showcasing robust user interest.

РИВ ГОШ: интернет магазин had downloads increase from 18.2K to 35.2K over the quarter. Active users rose steadily from 208K to a peak of 371K, reflecting growing app usage.

Подружка: магазин косметики maintained stable download numbers, with a notable increase to 16.4K in late December. Active users fluctuated slightly but showed an overall increase from 119K to 162K by mid-December.

Lastly, ILE DE BOTE - Beauty & Fashion saw a gradual rise in downloads, peaking at 5.6K in mid-December. Active users increased from 17.2K to over 31K, indicating a growing user base.

These trends highlight the dynamic landscape of beauty retail apps in Russia, with user engagement and downloads reflecting varying degrees of success across different platforms. For more detailed insights, visit Sensor Tower.